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Here is afew good tips for sign that we think that would help you have a picture about what yoy may look for.
 
1. Remember that people of all ages are looking through a windshield, in traffic, day and night. They must be able to see and read your sign easily. Don't attempt to sell them with information on the sign - save that information until they are in your business.
 
2. The proper design of your sign is critical to its effectiveness. Crowding the sign with too many words or lines of text makes it impossible to read from a distance. Therefore, fewer words are better (you should never use more than five to seven). Try to follow the K.I.S.S. method - Keep It Simple, Simon.

 
3. There should be something about the sign that will reach out and command attention. Ideally, the first read should be a large pictorial graphic or your company logo, but it can also be large dominating text.
 
4. Your sign is your handshake with the buying public, and first impressions are lasting impressions. So, your sign must project the image you want the public to have of you. People will judge the inside of your business by how it looks on the outside.
 
5. Many owners mistakenly think of a sign as merely a device that identifies the business. What they fail to realize is that 55% of all retail sales are a result of impulse buys. People see, shop and buy. If a sign is ineffective, it can cost the business owner much more in lost sales then the entire cost of a good sign.
 

6. It should make your products or services, and your location, easy to remember.

 
7. Make sure colors are contrasting. Yellow on white is not readable, whereas black on white is very readable. (Refer to a color chart or wheel for best contrasting colors.)
 

8. If you have several colors in a graphic, stay away from multi-colored lines of text or words (they will compete with the colors in your graphic). Black text is better.

9. Ideally, the design and the colors of your building should reinforce the design and colors of your sign (or vice versa). Color is probably the easiest and most cost-effective device for this coordination of design for business identification.
 
10. "White-space". This is the surface area of a sign's face that is left uncovered by either text or graphics. The proper amount of white-space is just as important for quick readability as are graphics, text and colors. In fact, 30% to 40% of the sign's face area should be left as white-space for optimal readability.

 
(From SignTronix)

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